BLB was formed in 2004, as a joint venture between Starwood Capital Group, Kerzner International, and the Waterford Group for the purpose of launching a bid to acquire Wembley plc.
In 2020, the company acquired the rights to the Bally's brand from Caesars Entertainment and changed its own name to Bally's Corporation.īally's originated as BLB Investors. It eventually changed its name to Twin River Worldwide Holdings. The company was founded in 2004 as BLB Investors. It owns and operates 15 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 states. Bally's Corporation is a gaming, betting, and interactive entertainment company headquartered in Providence, Rhode Island.
